Launch/Release Of Tata Motors Safari Storme at Rss. 9.95 lakh

India’s largest vehicle manufacturer Tata Motors today launched sports utility vehicle Safari Storme. 

The second-generation Safari, also known as the Tata Merlin, was unveiled at the Auto Expo 2012 in New Delhi, and costs upwards ofRs. 9.95 lakh (ex-showroom, Delhi). The top-end version will set you back by Rs. 13.66 lakh.

The Storme is powered by a 2.2-litre DiCOR engine that produces 140 bhp of power at 4000 rpm and 320 Nm of maximum torque at 1700-2700 rpm.

Launching the vehicle, the company said that while its focus will be on the volumes segment, it will also continue to introduce new products in the fast growing SUV market.

Aspiring to wrest the No. 2 slot in the country's passenger vehicle market, Tata Motors today said it will launch six new products in the next one year.

"In the next one year there will be six new offerings from us. It will be a mix of brand new models and refreshes," Tata Motors managing director Karl Slym said.

Currently the No. 1 position in the passenger vehicle market is occupied by Maruti Suzuki India, followed by Hyundai Motor. There is a see-saw battle between Tata Motors and Mahindra and Mahindra for the third position.

Commenting on the new Safari Storme, Slym said the new product will further enhance the company's strength in the SUV segment.