Launch/ release of Mahindra Rexton at Rs.s 17.67 lakh

Mumbai:  Mahindra and Mahindra today launched sports utility vehicle (SUV) Rexton, the first vehicle from the stable of South Korean firm SsangYong.

The Rexton is priced at Rs 17.67 lakh and is the first vehicle under the SsangYong banner to roll out from Mahindra’s Chakan facility near Pune.

The vehicle was first unveiled at the Busan Motor Show in Korea, and is now on sale in 66 countries.

"The third-generation, high-end Rexton has carved out its own niche in 66 countries around the world, including Europe, Russia and Korea," Pawan Goenka, president, automotive and farm equipment, had said earlier this month.

“The launch of the much acclaimed XUV 500 last year helped Mahindra stamp its presence on the segment of premium SUVs. The Rexton will be the first SUV from the SsangYong portfolio brought to the Indian market by Mahindra. With the launch of the SsangYong Rexton, we hope to further expand the Mahindra presence in the high-end SUV segment,” Pawan Goenka, president, automotive and farm equipment sectors, Mahindra & Mahindra, and chairman, SsangYong Motor, said earlier this month.

The Rexton will compete directly with the likes of the Toyota Fortuner, the Ford Endeavour, the Chevrolet Captiva, the Mitsubishi Pajero and the Renault Koleos.